Clear purpose
Straightforward, carefully considered supplementation with a defined role in the range.
OUR STORY
Wellness with a clear purpose.
CWR+ – Canine Wellness & Recovery – is a UK-based canine wellness company created with a clear purpose: to provide high-quality, carefully developed nutritional and wellness products that support dogs throughout every stage of their lives.
WHY CWR+ BEGAN
Making canine wellness easier to understand.
The journey behind CWR+ began with a simple observation. The canine industry offers an enormous range of supplements, yet navigating that market can often be unnecessarily complicated. Dog owners and professional handlers are faced with countless products, confusing terminology and overlapping claims, making it difficult to understand what their dogs genuinely need.
CWR+ was developed to take a different approach.
The brand has been built around practical canine experience combined with specialist nutritional knowledge, carefully selected ingredients and a commitment to responsible product development.
SUPPORT THROUGH LIFE
A range designed around real dogs.
Rather than focusing on a single area of canine health, CWR+ has developed a comprehensive range designed to provide targeted nutritional support from puppy development through adulthood, periods of increased activity and recovery, and into a dog’s senior years.
The range has grown to include products supporting areas such as joint and mobility maintenance, hydration and electrolyte balance, skin and coat condition, digestive health, calming, urinary health, muscle development, collagen supplementation and general senior wellbeing.
Alongside nutritional supplements, the range also incorporates carefully selected natural products, oils, treats and canine wellness solutions.
SPECIALIST KNOWLEDGE
Practical experience informed by canine nutrition.
A fundamental part of the CWR+ journey has been working alongside one of the country’s leading canine nutritionists, bringing specialist nutritional expertise into the development of the range.
This collaboration allows practical knowledge of dogs and their differing requirements to be combined with professional understanding of canine nutrition, formulation and ingredient selection.
Careful development
Attention to formulation, ingredient selection, testing and Certificates of Analysis.
Responsible standards
Quality and regulatory expectations appropriate to a professional canine wellness company.
BUILT WITH CARE
More than another supplement range.
Every product is approached with the same objective: to create straightforward, carefully considered supplementation that has a genuine purpose within the CWR+ range. Considerable attention is given to formulation, ingredient selection, quality, laboratory testing and Certificates of Analysis, alongside the regulatory and quality standards expected of a professional canine wellness company.
The development of CWR+ has therefore been about considerably more than simply creating another range of canine supplements. From the earliest concepts and formulations through extensive product development, testing and packaging, the ambition has been to establish a trusted and recognisable brand built around quality, transparency and a genuine understanding of dogs.
SUPPORT EVERY STEP AT EVERY STAGE
Wellness for the whole journey.
At the heart of CWR+ is the belief that canine wellness should not begin only when a problem develops. Supporting appropriate nutrition, recovery and general wellbeing throughout a dog’s lifetime can form an important part of responsible canine ownership.
Whether supporting a developing puppy, an active family companion, a demanding working dog or a much-loved senior, CWR+ is designed to be there throughout the journey.
Explore the range