Ingredient selection
Recognised nutritional ingredients are selected for a defined role within the complete formulation.
SCIENCE WITH PURPOSE
Our Science
Thoughtful canine nutrition starts with a clear purpose: carefully selected ingredients, appropriate quantities and responsible guidance for everyday use.
THE CWR+ APPROACH
Complementary nutrition should be useful, understandable and easy to incorporate into a dog's normal routine.
Nutrition built around normal function.
CWR+ products are developed as complementary feeds or complementary pet foods. They are designed to add targeted nutrition to an appropriate diet—not to replace balanced feeding, responsible care or veterinary advice.
FROM SOURCE TO FORMULA
Ingredients chosen with a reason.
We look beyond the headline ingredient to consider how each component contributes to the complete nutritional formulation.
HOW WE THINK
Purposeful formulation
Every formula begins with the dog, the intended nutritional role and the practical realities of daily feeding.
Appropriate quantities
Directions are based on the product format and the dog's bodyweight. More is not automatically better.
Quality and traceability
Clear specifications and controlled processes help protect consistency from incoming materials to finished product.
Clear guidance
Labels should make it straightforward to understand suitability, quantity, storage and important precautions.
RESPONSIBLY COMMUNICATED
Science-led without overclaiming.
Our language describes the nutritional role of ingredients in maintaining normal physiological function. CWR+ products are not veterinary medicines and are not intended to diagnose, treat, cure or prevent disease.
If a dog is unwell, receives medication, follows a prescribed diet or has a diagnosed condition, veterinary advice should come first.
Responsible product useQUALITY PROCESS
- 01Supplier approval
Materials are sourced against defined requirements from reviewed suppliers.
- 02Material assessment
Specifications, certificates of analysis where applicable and goods-in checks support ingredient control.
- 03Controlled production
HACCP-based controls, hygiene, storage and stock rotation form part of the manufacturing process.
- 04Batch traceability
Batch identification, product release procedures and records support traceability and accountability.
BUILT AROUND REAL DOGS
Nutrition changes through life.
A dog's nutritional priorities can change with age, activity, body condition and everyday routine. That is why the intended user and practical feeding guidance matter alongside the ingredient list.
